DAVID MAGDAEL & ASSOCIATES, INC.
600 W. 9th Street, Suite 704, Los Angeles, CA 90015
For Immediate Release
Contact: David Magdael/ Eseel Borlasa
213 624 7827
FOCUS FORWARD BRINGS SHORT FILMS BIG IDEAS SERIES TO
LA FILM FESTIVAL TO ANNOUNCE THE
$200,000 FOCUS FORWARD FILMMAKER CHALLENGE
Focus Forward to Host Panel Discussion, Filmmaker/Press Reception and
Present Four New Short Documentaries
June 9, 2012 FOCUS FORWARD – Short Films, Big Ideas is a series of 30 three-minute nonfiction films, inspired by GE’s vision of innovative people being the catalyst for world change. Produced by leading documentary filmmakers, the films explore the incredible human power of ideas and invention and will screen at prestigious film festivals globally, followed by day-and-date distribution online and via additional platforms to millions of viewers. FOCUS FORWARD is a supporter of this year’s LA Film Fest and has brought along award-winning filmmakers to inspire emerging talents and encourage submissions to the $200,000 FOCUS FORWARD Filmmaker Challenge, first announced at the Sundance Film Festival in January. Cash prizes will be awarded to the top five entries in the professionally juried Challenge (http://www.focusforwardfilms.com/challenge), with $100,000 going to the Grand Prize Winner. The jury members will be announced this summer.

Focus Forward – Short Films, Big Ideas Trailer from Focus Forward Films on Vimeo.

Qualifying films for the Filmmaker Challenge are three-minute end-to-end stories about people or organizations whose innovative efforts in medicine, computer science, robotics, engineering, green energy, or other fields of art and knowledge have had a significant positive impact on humanity. Recent, cutting-edge inventions that are changing how we live today are of special interest. A selection of up to 100 Challenge films will be available online to a global audience exclusively through Vimeo and will sit alongside the first 30 films produced by FOCUS FORWARD filmmakers. T he Grand Prize and Jury Award winners will be announced at the 2013 Sundance Film Festival.
The schedule of FOCUS FORWARD events at the Los Angeles Film Festival is as follows:
* SATURDAY, June 16, 2012 Regal Cinemas Noon – 1:30pm PST
• LONG STORY SHORT: THE ART AND POWER OF ONLINE STORYTELLING
LA Film Fest panel with Peter Glatzer, Co-Founder, SHFT.com, Amber Lawson, Chairman of The Academy of Television Arts & Sciences Interactive Media Peer Group Membership, Eddie Schmidt, director, Good Bread; executive producer, Beauty is Embarrassing; and Thomas Zadra, Head of Business Development for Original Video, Yahoo! Moderated by Holly Willis, Research Professor, School of Cinematic Arts, USC Free and open to the public.
* SATURDAY, June 16, 2012 RITZ CARLTON HOTEL 4PM – 5:30 PM PST
• LA Film Fest Press and Filmmaker Reception
Press and Filmmaker Reception, Including cocktails and hors d’oeuvres. By invitation only.
* FOUR SHORT FILMS TO HAVE WORLD PREMIERE
• The four films world premiering at the Los Angeles Film Festival are:
1. GOOD BREAD (Dir. Eddie Schmidt, 2012) – Homeboy Industries is an L.A.-based nonprofit organization that teaches ex-convicts like Noe, a former gang-banger covered in facial tattoos, valuable job skills. Schmidt drops by to watch as Noe and others learn how to bake bread in order to remake their lives.
2. ROBOT (Dir. Liz Garbus, 2012) – Why would I ever listen to a robot, let alone trust one to care for my child or elderly parent? Garbus glimpses our future at the Yale Social Robotics Lab.
3. REMOTE AREA MEDICAL (Dir. Jeff Reichert & Farihah Zaman, 2012) – An army of clinical volunteers travel by bus and helicopter to the poorest corners of the country every year to provide free healthcare services to thousands of our 44 million uninsured Americans. Reichert & Zaman offer a poignant look at the unpaid professionals striving to put a Band-Aid on a broken system, and the grateful people they help in one West Virginia town
4. NEW GIFT (Dir. Supriyo Sen, 2012) – Sen meets highly regarded activist, philosopher, and environmentalist Dr. Vandana Shiva, who promotes organic seeding principles to poor farming communities in India blighted by farmer suicides, calling it a “political act.”
The award-winning professional filmmakers who are contributing to the FOCUS FORWARD – Short Films, Big Ideas series include Jessica Yu, Phil Cox, Jeremiah Zagar, David Leitner, Jessica Edwards & Gary Hustwit, Katy Chevigny, Nelson George, Eddie Schmidt, Kief Davidson, Lixin Fan, Michèle Ohayon, Steven Cantor, Jeff Reichert & Farihah Zaman, Fredrik Gertten, Senain Kheshgi, Annie Sundberg & Ricki Stern, Lucy Walker, Liz Garbus, Ross Kauffman, Leslie Iwerks, Steve James, Alex Gibney, Morgan Spurlock, Stanley Nelson, Victor Kossakovsky, Petra Epperlein and Michael Tucker, and Supriyo Sen.
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About FOCUS FORWARD – Short Films, Big Ideas
GE and CINELAN, the leading publisher of three-minute non-fiction films, have partnered to create a new series of short nonfiction films focused on the incredible human power of ideas and invention. The effort, led by CINELAN co-founders Morgan Spurlock and Karol Martesko-Fenster, and head of special projects Douglas Dicconson, is working with Oscar- and award-winning documentary filmmakers, including Lixin Fan, Liz Garbus, Alex Gibney, Phil Cox, Victor Kossakovsky, Nelson George, and Jessica Yu, to produce 30 three-minute films that will be featured at prestigious film festivals globally, followed by day-and-date distribution online and via additional platforms to millions of viewers. These films, curated by CINELAN Director of Content Strategy and Acquisitions Damon Smith, will be telling the stories of visionaries such as scientists, engineers, economists, mathematicians, physicists, financiers, and in some cases everyday folks who have facilitated human progress or reshaped our world by their efforts and inventions. Without production oversight of the films, GE aims to have the program provide authentic, enjoyable content, aligned with its own mission to viewers globally. For more information, visit www.focusforwardfilms.com.
About GE
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company’s website at www.ge.com
About CINELAN
CINELAN, led by CEO and co-founder David Laks, is a filmmaker-driven video publisher dedicated to delivering new audiences and opportunities to documentary filmmakers. CINELAN’s contributors include co-founder Morgan Spurlock and award-winning directors including Steve James, Ross Kauffman, Floyd Webb, and Marilyn Agrelo. For more information, visit www.cinelan.com.
FOCUS FORWARD Media Contact – Los Angeles:
David Magdael/Eseel Borlasa
David Magdael & Associates
213 624 7827
dmagdael@tcdm-associates.com
Mobile: 213 399 1434
eborlasa@tcdm-associates.ocm
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