The Cannes Film Festival is loaded with hundreds of films that made the cut from thousands that were submitted. The Cannes Film Market that runs during the same time frame of the festival has over 5,000 films for sale and you can imagine the overwhelming content that is available. “Funny How Films” has a Feature Film in competition called “Amsterdam Heavy” stands out with the old fashion booth babe style marketing that consists of 6 cute girls hitting the high traffic areas of the Cannes Film Festival. The booth babes of today need to be queens of Social Marketing and have to be on Twitter and understand how to Tweet effectively. The Feature Film “Amsterdam Heavy” is printed on a 4×5 card and handed out to anyone who will take their flyer at the Cannes Pavilions and up and down La Croisette. The magic with hashtags on Twitter enables you to engage crowd marketing that result in endless RE TWEETS and for Amsterdam Heavy it’s working and the film has a great following. Each gal uses her own personal Twitter account ,regardless of how many followers each gal has, and uses the following #hashtags #Cannes and #AmseterdamHeavy. Social Media Marketing has changed the marketing rules as you only need the babes not the booth.

Amsterdam Heavy, Jennifer Lexon, Cannes Film Festival 2011