By Henry Eshelmen, Platform Media Group
Up at the RealTVFilms Social Media Lodge, guests eagerly consumed Root and Snap from Art In The Age Spirits, two extraordinary new liqueurs actually concocted by a Pennsylvania advertising agency called Art in the Age of Mechanical Reproduction. Both certified organic, Root derives from Root Tea, a colonial-era spirit. It precedes the invention of Root Beer—an alcohol-free variant developed during the Temperance movement of the late 1800’s. While incredibly fun, complex and mixable, most of the guests at ReaTVFIlm’s four Lodge parties—one each for the Jewlicious pre-shabbat reception, Scenechronize, IndieGogo and Technicolor—drank Root and its ginger and molasses-distilled cousin Snap, straight. The also gobbled up everything else in the house–from Popchips, Pirate’s Booty and Pretzel Crisps to Mighty Leaf Tea, IZZE, Stella and Hoegarden beer.

ROOT, LaRaine Fisher