January 20th – 22nd
In Park City, Utah during Sundance Film Festival
WHAT: Gen Art, the premier arts and entertainment company that showcases emerging fashion designers, filmmakers, musicians and artists, returns to Park City during the 2012 Sundance Film Festival where it will provide a haven to industry movers and shakers and some of the best new talent in film for the first ever Bertolli® Meal Soup Chalet. By day, Gen Art and Bertolli, a sustaining sponsor of the 2012 Sundance Film Festival, will greet guests with heated chairs, throw blankets and hot bowls of hearty soup in the warm and private lounge. Guests will indulge in luxury skincare treatments courtesy of Lumene, participate in interactive fun provided by Tic Tac® Mints, view this season’s most fashionable sunglasses furnished by Solstice Sunglass Boutique, amp up with cocktails from Ultimat Vodka and Patron Tequila and hydrate with Activate Water. Guests will also be treated to daily “Inside Soup” sessions taking place throughout the day featuring directors and talent with films in the Festival. By night, Gen Art and the Bertolli® Meal Soup Chalet will host several special events including the 5th Annual Gen Art & 7 For All Mankind’s “7 Fresh Faces in Film” celebration and “The First Time” premiere party. Up and coming actor, Jareb Dauplaise, stars in a one minute short in which he plays the Tic Tac® Coach, educating the audience on how to shake things up in their daily routines. Jareb will host the premiere of this short film in the lounge. The Hollywood Reporter is serving as the official media partner for the Bertolli Meal Soup Chalet.
WHEN: Friday, January 20th
Bertolli Meal Soup Chalet, 11am-4pm
Feeding America Kick-Off with Vicki Escarra, CEO of Feeding America, and Kathy O’Brien, VP of Foods, United States, Unilever, 2-3pm
Mark Webber, Inside Soup, 2:30pm
Gen Art & 7 for All Mankind’s 5th Annual 7 Fresh Faces in Film, 10pm-1am
Saturday, January 21st
Bertolli Meal Soup Chalet, 11am-4pm
Katie Aselton, Inside Soup, 1:30pm
It Gets Better Project in Celebration of “Me at the Zoo” Reception, 6-8pm
“The First Time” Premiere Party, 10pm-12am
Sunday, January 22nd
Bertolli Meal Soup Chalet, 11am-4pm
Mike Birbiglia, Inside Soup, TBD
Lauren Miller, Jamie Travis, Ari Graynor, Katie Ann Naylon Inside Soup, TBD
Tic Tac® premieres the Tic Tac® Coach video, hosted by Jareb Dauplaise, 3:30-4pm
WHERE: Bertolli Meal Soup Chalet hosted by Gen Art
201 Heber Street (at Main Street)
Park City, UT 84060
WHO: Jon Heder (“For Ellen”), Ron Livingston (“Ten Year”), Will Forte (Tim and Eric’s Billion Dollar Movie”), Paris Hilton, Nicky Hilton, Chelsie Hightower (“Dancing with the Stars”), William Fichtner (“Wrong”), Traci Lords (“Excision”), Whitney Port (“The City”), Lizzy Caplan (“Bachelorette” and “Save the Date”), Ari Graynor (“For A Good Time, Call…” and “Celeste and Jesse Forever”), Gina Rodriguez (“Filly Brown”), Zachary Booth (“Keep the Lights On”), Dreama Walker (“Compliance”), Christopher Abbott (“Hello I Must Be Going”), Alexia Rasmussen (“California Solo” and “The Comedy”), Carrie Preston (“True Blood”), Jareb Dauplaise (“The Hard Times of RJ Berger”), Victoria Justice (“The First Time”), Brittany Robertson (“The First Time”), Dylan O’Brien (“The First Time”), Ava DuVernay (“Middle of Nowhere” Writer/Director), Emayatzy Corinealdi (“Middle of Nowhere), David Oyelowo (“Red Tails”), Omari Hardwick (“For Colored Girls”), Lou Diamond Phillips (“Filly Brown”), Edwina Findley (“The Wire”), Lorraine Toussaint (“Middle of Nowhere”), Sharon Lawrence (“Middle of Nowhere”), Jon Kasdan (“The First Time” Director), Mark Webber (“End of Love” and “Save the Date”), Katie Aselton (“Black Rock”), Mike Birbiglia (“Sleepwalk with Me”), Mason Musso (Metro Station), Corbin Bernsen (“Lay the Favorite”), Jared Ward (”Wrong”), Jeremy Sumpter (“Excision”), Lauren Miller (“For A Good Time, Call…”), Mackenzie Davis (“Smashed”), Malik Bendjelloui (“Searching for the Sugarman”), Byrdie Bell (actress/model), Tyler Hilton (singer) and many more
Page Jeter at Rogers & Cowan, 310-854-8146 or